What's new

• Multiple data entry methods — choose how you build your market capture curve: manually enter year-value pairs, generate curves with the S-curve calculator, or use interpolation methods to fill gaps between key data points.

• Smart interpolation — select from linear, exponential, or other interpolation methods to automatically fill empty values between your data points.

• S-curve calculator — generate mathematically sound adoption curves from key parameters like max saturation and start year.

• Clone and edit for scenarios — create variant market captures to explore "what-if" scenarios while preserving your baseline assumptions.

Why is it important?

Market capture data reveals how technologies actually penetrate their target markets, turning theoretical efficiency into real-world impact. Even the most efficient climate technology has limited emissions reduction if adoption stalls. This redesign makes sophisticated market analysis accessible to everyone by offering flexible data entry: start with sparse data points and let interpolation fill the gaps, use the S-curve calculator for theory-based projections, or manually craft your own curve. You can now model realistic adoption scenarios in whichever way best suits your available data and analytical approach.

How Do I Use It?

Creating a Market Capture

1. Navigate to any technology model's Analysis page

2. Select Edit Mode from the Actions menu

3. Select the Solution Scale tab, expand the right sidebar, and select Add New under the Market Capture section

4. Choose your data entry method:

   • Manual entry: Enter year-value pairs directly for complete control

   • S-curve calculator: Generate curves from parameters like max saturation and start year or select from our preset parameters to model Slower, Standard, or Accelerated growth.

   • Interpolation: Enter key data points, then select an interpolation method (linear, exponential, etc.) to automatically fill gaps

5. Save your market capture—it's now associated with that technology model

6. From here, you can Duplicate your market capture and Edit it to adjust parameters for comparison.

Who is this for?

• Impact Analysts — model realistic adoption curves on market penetration assumptions

• Researchers — compare adoption scenarios across multiple technologies to identify high-potential interventions

• Entrepreneurs — understand your company's impact based on your sales projections

FAQ

• Which data entry method should I use?

  Use the S-curve calculator when you have theory-based assumptions about technology diffusion. Use interpolation when you have key milestone projections and want to fill the gaps with a smooth curve. Use manual entry when you have complete year-by-year data or need precise control over every value.

• What interpolation methods are available?

  You can choose from linear interpolation (straight line between points), exponential interpolation (accelerating or decelerating curves), and other methods depending on your data characteristics and adoption assumptions.

• What's the difference between duplicating and editing?

  Editing modifies the existing market capture (creating a new version in its history). Duplicating creates an entirely new market capture, perfect for scenario analysis where you want to preserve the original as a baseline.

• How does the S-curve calculator work?

  The S-curve calculator uses diffusion theory to generate realistic adoption trajectories. Define key parameters like max saturation, takeover, and steepness, and the calculator generates year-value pairs that follow the desired S-curve pattern. For ease, we also provide a selection of preset parameters to model Slower, Standard, and Accelerated market adoption.