Why not “just get an LCA”?

This is a common but misguided statement from those who don’t fully understand what an LCA (Life Cycle Assessment) actually is, what it entails, or what it truly means. It’s similar to how “network effect” is often misused in tech circles—oversimplified and thrown around without real depth.

There are technical, investor, product, and sales angles we could explore to break this down:

• Technical: The complexity, variability, and limitations of LCAs.

• Investor: Why relying solely on LCAs is insufficient for capital allocation.

• Product: How Koi provides a more actionable and scalable approach.

• Sales: How to shift conversations away from LCA fixation to real impact forecasting.

This could be a key entry in the Koi documentation, helping clarify misconceptions while reinforcing the value of avoided emissions modeling.