What’s New?

You can now "double-click" into Koi's expert-researched data for projected market uptake, allowing you to dive deeper into projections for the Serviceable Available Market and Serviceable Obtainable Market.

Why Is It Important?

While the Avoided Emissions Factor (AEF) is crucial, it only tells part of the story. Projected market uptake provides a broader perspective on the potential impact of a technology by multiplying its AEF by its estimated market size. This helps users evaluate the technology's impact at scale.

How Do I Use It?

• Go to any solution’s detail page and click on the Projected Market Uptake tab.

• Choose from the Available Market and Obtainable Market options.

• Hover over chart data points to view detailed numbers.

Pro Tips

• Zoom In on the Obtainable Market: Toggle the Show Available Market option on/off to focus solely on the Obtainable Market.

• Market Compatibility Warnings: If you select a baseline scenario in the Per Unit Impact tab (e.g., Beef) that doesn't align with the Available Market (e.g., Poultry Meat Production), you’ll see a warning.

• Customize S-Curve Start Year: If the default start year for market uptake isn't specified by the researcher, it typically starts in the current year. You can modify this by adding &captureStartYear=#### to the URL, changing the default start year for all S-curves without a preset start date.

Frequently Asked Questions

Can I view my selected market details in the Solution Summary Page?

Yes! Any changes to Available or Obtainable Market selections in the Projected Market Uptake tab will be reflected on the Solution Summary page.

Can I input my own information for projected market uptake?

Not yet, but this feature is coming soon! For now, the data is based on Koi’s expert research. Stay tuned for future updates that will let you input your own custom data.